Hello,

that’s me, Eric Shi 史志浩...ascending from the depths of the sea in Komodo National Park, Indonesia. I am a Chinese American Art Director with a deep passion for storytelling, crafting stories that not only catch the eye but also resonate on a human level. Moving to the U.S. as a child, I learned early on that true connection comes from understanding and embracing different perspectives. This belief has shaped both my personal journey and my work as a creative professional.

After earning my BFA in Communication Design from the University of North Texas, I transitioned into Art Direction, where I’ve had the opportunity to collaborate with an array of amazing clients and create impactful campaigns for both national and globally recognized brands. 

Throughout my career, I’ve always been driven by one core idea: great visual communication goes beyond aesthetics. It’s about creating emotional connections that tap into the human experience. I’ve traveled to over 50 countries soaking up diverse cultures and perspectives. Every place I visit and every new person I meet adds to my creative toolbox allowing me to tell stories that feel authentic, grounded, and relevant.

I believe that visual communication has the power to leave a lasting impression. Whether it’s building a brand identity, crafting an ad campaign, or designing a digital experience, I always strive to help brands connect with their audiences in a way that feels genuine, impactful, and true to who they are.