Cesar Product Innovation
While exploring new ways to differentiate Cesar dog food in a crowded market, we identified a common issue faced by all dog owners: dogs tend to push their food bowls around while eating. Our simple solution? We designed a dog food placemat specifically tailored to fit the brand's box-shaped cans. Not only is it easy to clean and stable enough to prevent movement during feeding, but it also became a fun and functional product that helped drive the brand forward and inspired a whole new line of products.
ACD TEAM: Eric Shi & Madhu Kalyanaraman CW/AD Team: Amina Halim & Michael Cornell Designer: Nina Golik.
Feed The Friendship Campaign
We launched the first fully integrated campaign that lets pet owners discover their dog’s pedigree by winning a dog DNA kit through our fun and engaging mobile site. This interactive campaign offered pet owners a unique way to learn more about their dogs, while also positioning Cesar as a brand that genuinely loves dogs. It highlighted our diverse range of products designed to cater to all breeds, reinforcing our commitment to every pet's well-being.
ACD Team: Eric Shi & Madhu Kalyanaraman. CW/AD Team: Amina Halim & Michael Cornell Designer: Nina Golik.
Films, social posts and key influencers are engaged to drive traffic to the site.
