NET 10

The challenge was to create an insightful campaign to promote Net10’s prepaid cell plans. By tapping into the universal experience of uncomfortable conversations—moments we can’t always control—we highlighted the fact that while we can’t avoid those awkward situations, at least we don’t have to overpay for them. Net10’s pay-as-you-go service puts you in control, offering flexible pricing no matter what the conversation may be.

AD/CW Team: Eric Shi & Kristin Manger