Wells Fargo
As part of the Creative Director team, my partner and I were responsible for overseeing all aspects of Wells Fargo's creative needs. This included everything from brand campaigns to in-store experiences, as well as digital and social media initiatives aimed at driving the brand's success. We worked closely with clients to manage and collaborate with partner agencies, ensuring the seamless delivery of high-quality creative solutions.
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We were tasked with creating a spot that talks about Wells Fargo’s up and coming security features to underscore the point that when it comes to security, Wells Fargo is always looking for new and improved ways to protect their clients. So we asked ourselves, how do you take something as technical and serious as banking security features and make it emotional? Well, the spot below should answer that question.
CD Team: Eric Shi & Madhu Kalyanaraman
Mobile Banking - Donespiration
Millennials are on the go and banking doesn’t need to slow them down. This social campaign was designed to highlight aspects of Wells Fargo Mobile Banking by showing just how convenient it is to get banking done.
Animated and static posts were designed and posted across Facebook, Twitter, Instagram, Pinterest, Google+ and Snapchat.
CD Team: Eric Shi & Madhu Kalyanaraman CW/AD Team: Alyssa Collis & Nate Totten
Millennial Social Campaign
This idea takes advantage of the Instagram grid structure. This grid resembles an apartment building through which we highlight six features relevant to millennials.
CD Team: Eric Shi & Madhu Kalyanarama CW/AD Team: Ian Hill & Tu Phan
In-store Creative
My partner and I were also responsible for leading all in-store creative work for Wells Fargo Bank, North America.
CD Team: Eric Shi & Madhu Kalyanaraman